How we work
The line between the advice and the build, and where it is drawn
A firm that sells advice and also sells builds has an obvious problem. The advice is worth nothing if everybody knows how it is going to end. So we drew the line, wrote it down, and put it on a page you can hold us to.
The firewall
Four rules, and what each one costs us
The redesign practice never pitches a build inside the sprint
The rule covers the working sessions, the decision pack and every follow-up conversation. If a build verdict lands, it lands as a scoped brief with a catalogue price on it, and the question of who builds it comes afterwards.
Every option is costed at the published price
The figure on a verdict sheet is the figure a stranger would pay for the same thing off the catalogue page. There is no engagement rate, no bundled discount and no number invented for the occasion.
The scoped build brief is written to be quotable by anyone
It maps to the same scope-spec fields any competent developer would need. We tell the client that when we hand it over, and taking it elsewhere is a normal outcome that costs them nothing.
Each side has to earn its own living
The sprint is priced on what it costs to deliver, which is why the arithmetic is printed on the sprint page. It is not a discounted front end whose real job is to sell you something behind it, and that is what lets the practice conclude that the right answer is to build nothing.
On the build side
Four gates, and you hold the exit at every one
Scoping call
A free thirty-minute call with a builder. We capture the scope during the call, and for a catalogue tool the fixed quote lands the same day or the next one.
See it working
The first stage runs on your real data, so you judge it against your current work before any more money moves.
Stop anywhere
Every stage is a priced stopping point. Whatever has been produced is yours, including the code, the data and the infrastructure.
We stay if you want us
A care plan keeps the thing monitored and improving each month. Cancel any time, and the software stays yours regardless.
How we take the risk off you
Five promises that cost you nothing to test
Fixed price
Agreed in writing before work starts, with what is included and what is not. We absorb the overrun.
See it work first
The first stage runs on your real data. You judge it on your current work before more money moves.
You own everything
Code, data and infrastructure, in writing, from day one. Nothing sits on our hosting as leverage.
Secure by design
Data stays in Australia and New Zealand, it never trains anyone's model, and access is least-privilege by default.
Care if you want it
A care plan is optional and priced on the page. Declining one changes nothing about what you own.
Data and security
Built by security people, which shows up in the boring places
Access to your systems is least-privilege and revocable, and it gets revoked at the end of the engagement rather than when somebody remembers. Data moves by secure share and never by email attachment. Your data stays in Australia and New Zealand, and it never trains anybody's model.
None of that is a feature. It is the part of the work you should never have to think about, and the reason to say it out loud is that plenty of firms in this market cannot.